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ThisIsHowItWorks

DIY Survey: Help me please! :3

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So I know I haven't been on this forum in months and months, and that's going to change soon! I'm in a wee bit of a bind and I need help! I'm working on a marketing proposal for a DIY-related product, and I need to get some responses to this very informal survey to send me in the right direction for the actual research project. You'd be saving my life if you could take a minute (it really only takes a minute) to fill this out, either in the thread or in a private message to me.. You're the best and I love you!

Gender:

Age:

Race (optional):

Homeowner/Renter?:

Estimated Income (optional):

How often do you shop at WalMart (choose one):

___ more than once a week

___ once every one-two weeks

___ once or twice a month

___ more than once a year

___ once a year or less

___ never/very rarely

How often do you buy house paint at WalMart (choose one):

___ more than once a week

___ once every one-two weeks

___ once or twice a month

___ more than once a year

___ once a year or less

___ never/very rarely

How often you do house painting projects:

___ once or more a month

___ about once every three months

___ several times a year

___ about once a year

___ once every two to five years

___ less than once every five years

___ I have never done a house painting project

In one sentence, what goals and expectations most typically lead you to purchase a housepaint?

Rate, on a scale of 1 to 5, how important each of the following qualities are to you in a house paint brand:

__ Cost

__ Availability of Product

__ Familiarity with Brand

__ ”Homey”-ness

__ Perceived classiness

__ Variety of Colors

__ Environmental friendliness

__ Ease of use

__ Durability

__ Trueness of color to palette

Who influences you the most in your decision-making in buying paint?

- friends

- family

- store employees

- home improvement magazines

- other (please specify) __________

Based on your current perception of the Glidden Paint brand, how would you rate Glidden paint on the following qualities?

__ Cost

__ Availability of Product

__ Familiarity with Brand

__ ”Homey”-ness

__ Perceived classiness

__ Variety of Colors

__ Environmental friendliness

__ Ease of use

__ Durability

__ Trueness of color to palette

Rate, on a scale of 1 to 5 the degree to which you agree with the following statements, with 1 being "strongly disagree" and 5 being "strongly disagree," with 3 being neutral.

__ I only trust paint that professionals use.

__ Being able to express my creativity with the paint I choose is very important to me.

__ I am more likely try paints that are fume-free.

__ I am more likely to use paints that involve less preparation time (mixing, drying).

__ Being in a freshly painted room makes me feel at-home.

__ Finishing a paint project makes me feel accomplished.

__ I am more likely to use a paint brand with a variety of unique colors.

__ I often feel overwhelmed by the work involved in major home improvement projects.

__ I am more likely to buy paint from a store that offers other products I need.

__ I regularly look at home improvement magazines.

__ I am more likely to trust a store specializing in home improvement products when buying paint.

__ I spend a lot researching and planning before choosing a house paint.

__ I use two-in-one paint and primer rather than buying both separately.

__ I feel overwhelmed by the variety of paint and painting products available.

How often do you buy the following brands of paint? (choices: more than once a month, once a month, once every two months, once every six months, once a year, less than once a year, never)

Benjamin Moore _____

Behr _____

Ralph Lauren ____

Glidden _____

Sherwin-Williams ______

Valspar ______

Pratt & Lambert ______

Farrow & Ball ______

Other (please specify) ______

Please rate the paint brand that you purchase most often on the following qualities:

__ Cost

__ Availability of Product

__ Familiarity with Brand

__ ”Homey”-ness

__ Perceived classiness

__ Variety of Colors

__ Environmental friendliness

__ Ease of use

__ Durability

__ Trueness of color to palette

Love,

Jared

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